The biggest superhero event of the year has already begun, and it started with a trailer. Spider-Man: Brand New Day’s promotional footage, released on March 17, crossed one billion views in just four days — the first movie trailer in history to achieve this. Tom Holland’s fourth MCU appearance as Peter Parker is already making history before a single ticket has been sold.
Brand New Day is part of Phase Six of the MCU and is directed by Destin Daniel Cretton with a screenplay by Chris McKenna and Erik Sommers. It picks up four years after No Way Home, with Peter Parker living in complete anonymity. Forgotten by MJ, Ned, and the entire world, Peter still chooses to protect New York — a portrayal of selfless, unacknowledged heroism that has clearly struck a universal chord with billions of viewers.
WaveMetrix data confirmed the trailer had crossed 1.1 billion total views by Tuesday. The 24-hour figure of 718.6 million broke Deadpool & Wolverine’s 365 million Super Bowl record and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million was also exceeded, and the trailer’s total continues to climb well beyond the billion-view threshold.
The largest superhero event of the year is not just driven by action and spectacle — it is driven by a story that resonates emotionally across cultures and generations. The trailer’s themes of loss, identity, and quiet perseverance have connected with audiences in a way that transcends superhero fandom, producing a cultural response that is as broad as it is deep. The world has made it clear that it is ready for Brand New Day.
Tom Holland stars with Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film opens July 31 and releases in India in six languages in all premium formats. With No Way Home’s $1.9 billion legacy, Brand New Day is the biggest superhero event of the year — and it’s just getting started.