Apple Challenges EU on App Store “Steering” Definition in Fine Appeal

Apple is appealing the European Union’s €500 million fine, specifically challenging the European Commission’s interpretation and “unlawful expansion” of the definition of “steering” in its App Store ruling. This legal move indicates a deep disagreement over the practical application of the Digital Markets Act.
The substantial penalty was levied in April, stemming from the Commission’s conclusion that Apple had violated the Digital Markets Act. The violation centered on Apple’s alleged prevention of app developers from effectively directing users to cheaper deals available outside of its App Store.
While Apple had previously revised its App Store rules to align with the EU’s mandate and avoid further financial penalties, the company now claims that Brussels is forcing it to implement “confusing” business terms. Apple’s appeal asserts that the Commission is unduly interfering with its operations.
Apple’s core argument in its appeal revolves around the EU’s alleged redefinition of “steering,” which the company believes now includes promoting offers inside an app, not just linking to external websites. This expansion, Apple contends, goes beyond the law’s original intent.