DervalResearch has unveiled MapShake®, a NeuroAI-powered application aimed at revolutionizing local market research by integrating neuroscience, machine learning, and geospatial analysis. The tool is designed to assist businesses in visualizing consumer insights through interactive maps, offering a novel approach for Category, Innovation, Brand, Product, and Marketing Managers within industries such as retail and fast-moving consumer goods (FMCG).
MapShake® builds on DervalResearch’s established expertise in neuromarketing and artificial intelligence, joining a suite of products that includes consumer profiling tools and sensory geomaps. The application enables users to input specific business questions or challenges, which are then analyzed by a proprietary machine learning engine. The results are displayed on an interactive map, providing tailored insights into regions, products, and consumer personas. This can aid companies in evaluating retail locations, understanding regional product preferences, identifying unmet demand, and refining go-to-market strategies.
According to Prof. Diana Derval, Chief Investigator at DervalResearch, the platform’s strength lies in its combination of neuroscience and machine learning to uncover variables that influence business outcomes. The application employs deep learning and embedding space models to mimic analogy-based reasoning used by experts at DervalResearch. This development was guided by Prof. Derval’s expertise and feedback from the company’s research team, incorporating end-user co-creation loops to enhance user experience and minimize inaccuracies.
Geographical accuracy is a key feature of MapShake®, with its world map using an equal-area projection to more accurately represent continent sizes. This cartographic framework was developed using Natural Earth data under the guidance of Johan Bremer, a cartography expert and DervalResearch board member, formerly associated with TomTom and HERE Maps.
MapShake® will be showcased at Neuromarathon 2026, organized by the Italian Neuromarketing Association (AINEM) on November 20. Prof. Derval will present the platform’s Neurosciences x Machine Learning methodology, highlighting its potential for developing consumer and market insights. A demonstration version of MapShake® is available on the DervalResearch website.
The introduction of MapShake® aligns with DervalResearch’s commitment to responsible artificial intelligence, exceeding the requirements of the recently enacted EU AI Act, while maintaining its B Corp™ certification. This launch underscores the company’s dedication to combining technological innovation with ethical business practices, as seen in its expanding AI-based solutions for consumer research, product evaluation, and geographic market analysis.
About DervalResearch
DervalResearch is a pioneering research firm using neurosciences and machine learning to decode human behavior and preferences. People are rational, they just have a very different perception. Personas’ decisions seem to just come down to culture and emotions but are in fact deeply rooted in their very own physiology, microbiome, sensory perception, and hormonal makeup, and can therefore be anticipated and better targeted. DervalResearch’s flagship NeuroAI-powered tools—MapShake® for generating deep local insights and Mixshake® for checking the product mix—equip global teams to make the right moves. With non-invasive yet powerful predictive tools like the Hormonal Quotient® (HQ), or the Derval Color Test, our neurodiverse team of scientists and designers help organizations seize business opportunities, increase their innovation hit rate, and develop planet and people-friendly experiences from Paris to Space. DervalResearch is a re-Certified B Corp™, meeting high standards of verified social and environmental performance, accountability, and transparency.
Contact:
Prof. Diana Derval, PhD
Chief Investigator
DervalResearch
Whatsapp/mobile: +31 644 34 9220
Email: [email protected]
Prof. Diana Derval, PhD
DervalResearch
+31 6 44349220
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